SMX: The Search Marketing Expo Conference Series

SMX: The Search Marketing Expo Conference Series: "SMX -- Search Marketing Expo -- is the new search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site and the Search Marketing Now webcast series.

SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the luminaries and educated generations of search marketers for years."

dotMobi Mobile Web Developers Guide | Blue Flavor

dotMobi Mobile Web Developers Guide | Blue Flavor: "On the heels of my SXSW presentation on the Mobile Web, I’m proud to announce that the dotMobi Mobile Web Developers Guide (PDF) that I wrote has finally debuted. The guide is free to all and is available to download as a PDF (a web version of the guide will be available soon)."

Business of Web Development - Web Development Wiki

Business of Web Development - Web Development Wiki: "Web development is a broad term that incorporates all areas of developing a web site for the World Wide Web. This can include e-commerce business development, web design, web content development, client-side/server-side coding, and web server configuration. However, among web professionals, 'web development' usually refers only to the non-design aspects of building Web sites, e.g. writing markup and coding. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services."

Getting Real: What is Getting Real? (by 37signals)

Getting Real: What is Getting Real? (by 37signals): "# Getting Real is about skipping all the stuff that represents real (charts, graphs, boxes, arrows, schematics, wireframes, etc.) and actually building the real thing.
# Getting real is less. Less mass, less software, less features, less paperwork, less of everything that's not essential (and most of what you think is essential actually isn't).
# Getting Real is staying small and being agile.
# Getting Real starts with the interface, the real screens that people are going to use. It begins with what the customer actually experiences and builds backwards from there. This lets you get the interface right before you get the software wrong.
# Getting Real is about iterations and lowering the cost of change. Getting Real is all about launching, tweaking, and constantly improving which makes it a perfect approach for web-based software.
# Getting Real delivers just what customers need and eliminates anything they don't."

A List Apart: Articles: Better Invoices for Better Business

A List Apart: Articles: Better Invoices for Better Business: "Invoices are a critical component of every business. They serve as a bill of services, closure for projects, a legal paper trail, and an opportunity to strengthen the rapport between you and your customer.

Invoices that obfuscate information, incorrectly state terms or arrive incomplete can be a massive headache for all parties. These mistakes will only delay the payment process, so it is critical you produce invoices that clearly deliver information your client (or their accounts payable department) will need. Strategic timing and attractive presentation are also important, as they can help “soften the blow” by making your invoice seem less like a stale demand for money and more like a friendly letter."

A Few Tips On Estimating Web Projects : D. Keith Robinson's Asterisk

A Few Tips On Estimating Web Projects : D. Keith Robinson's Asterisk: "f there is one thing I’ve had to struggle with at my new job it’s account management. To be quite frank, I don’t like it and I don’t think I’m very good at it. But I’m learning, as making mistakes is a great way to learn, and some of what I’ve learned my be of use to y’all.

Today I want to talk about how to estimate projects and ensure that your estimates work for you as well as your clients. I’ve found this can be really tricky and if not done correctly can cause real headaches down the road. A proper scope assessment is key to the success and smooth going of any Web project and the project estimate is a big part of a good scope assessment.

As well, how that estimate is handled and used throughout the process can have a great effect on the bottom-line of the project."

Design Patterns - Web Development Wiki

Design Patterns - Web Development Wiki: "Often referred to as the GoF, or Gang-Of-Four (because of the four authors who wrote it), Design Patterns: Elements of Reusable Object-Oriented Software (ISBN 0-201-63361-2) is a software engineering book describing recurring solutions to common problems in software design. The book's authors are Erich Gamma, Richard Helm, Ralph Johnson and John Vlissides. The book is divided into two parts, with the first two chapters exploring the capabilities and pitfalls of object-oriented programming, and the remaining chapters describing a series of classic software design patterns. The book includes examples in C and Smalltalk."